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Chapter 11

Marketing Management

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Marketing Management

Class 12 Business Studies Chapter 11

  • By Ashish Giri

What you will learn in this lesson

  • Marketing versus Selling
  • The Marketing Mix
  • Branding, Labelling and Packaging
  • Factors Affecting Price
  • Channels of Distribution
  • Promotion Mix

Topics in this Chapter (6)

  1. 1Marketing versus Selling
  2. 2The Marketing Mix
  3. 3Branding, Labelling and Packaging
  4. 4Factors Affecting Price
  5. 5Channels of Distribution
  6. 6Promotion Mix

Lectures for this chapter are being recorded. The notes cover every topic above.

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Chapter 11 of 12. Keep going while the format is fresh.