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Business Studies Complete Notes
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Business Studies Complete Notes
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Watch this chapter
Business Studies · Class 12Marketing Management31:10Watch Marketing Management on the Seedha YouTube channelWatch on YouTubeMark as Completed
Marketing versus Selling, The Marketing Mix, Branding, Labelling and Packaging and the board questions built on them — roughly 10 marks of the paper.
Learning resources
Seedha Notes
Chapter notes withimportant points,examples & format
View Notes for Marketing Management, Business StudiesPractice Questions
Important questions,board questions,numericals
Practice Now for Marketing Management, Business StudiesPrevious yearquestions withfull solutions
View PYQs for Marketing Management, Business StudiesSample Paper
Board patternsample paper withmarking scheme
Open Paper for Marketing Management, Business Studies
In the notes
Topics covered
- 01Marketing versus Selling31:10
- 02The Marketing Mix15:07
- 03Branding, Labelling and Packaging11:13
- 04Factors Affecting Price13:02
- 05Channels of Distribution15:30
- 06Promotion Mix22:21
After this chapter you can
- Explain marketing versus selling without reading from the book
- Present the marketing mix in the format the marking scheme rewards
- Attempt every previous year question set on this chapter
- Marks
- 10
- PYQs
- 10
- Video
- 1h 48m
Then do the work
- One-shot revision, 27 minutes
- Format sheet for this chapter
- Printable summary, 2 pages
Prepare
| Year | Asked as | Marks |
|---|---|---|
| 2025 | Short answer | 8 |
| 2024 | Case based | 12 |
| 2023 | MCQ set | 12 |
| 2022 | Long answer | 8 |
| 2021 | Short answer | 12 |
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Padho, Likho, Revise and Marks Laao. Chapter 11 of 12 — keep going while the format is fresh.